Market Manager
Austin, TX, US
Summary Statement
For more than a century, Ottobock has pursued the mission of helping people living with limb loss or mobility challenges regain or maintain their freedom of movement. We do this through the development of leading prosthetic, orthotic and wheelchair innovation and an unwavering commitment to delivering superior patient care experiences.
As a growing healthcare company, we continue to invest in both our people and new service offerings. With more than 10,000 employees worldwide and 1,000 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it.
We are looking for a Market Manager to join our N.A. Headquarters in Austin, TX!
As a member of the Ottobock North America Product Marketing team, the Market Manager is responsible for the development and execution of marketing and sales enablement strategies to drive sales and brand preference for a specific segment of the Ottobock product portfolio.
As a highly visible role within the organization, this individual will interact daily with teams across the business, both locally and globally, to develop and drive marketing plans, launch products, design and implement sales enablement programs, conduct competitive landscape and market research, and activate other portfolio-specific initiatives as needed.
Duties & Responsibilities
Core Responsibilities
- Lead and execute the comprehensive marketing strategies for a product portfolio, encompassing positioning, messaging, and tailored product plans that drive sales and maximize impact throughout the entire product lifecycle.
- Develop go-to-market strategies and drive end-to-end product launch initiatives within the organization, while supporting global launch preparation and coordination as required to ensure successful market introduction.
- Define product positioning and messaging by crafting a compelling value proposition that differentiates the product in a competitive market.
- Track portfolio sales performance and implement data-driven optimization strategies across key sales channels to drive greater portfolio utilization and increase share of wallet.
- Identify growth opportunities by analyzing market and competitive trends and recommending strategic initiatives to capitalize on them.
- In partnership with a finance business partner, oversee all aspects of pricing, promotional planning, and sales forecasting for the portfolio.
- In partnership with a marketing communications program manager, execute marketing activities, including content creation, newsletter features, communications, and promotional materials, to support both sales initiatives and brand awareness.
- Serve as the subject-matter expert on the user and buyer journey for the portfolio, identifying critical decision points and opportunities where marketing can strategically influence outcomes.
- Conduct market research and competitive analyses to identify opportunities and guide product decisions. Monitor market trends and manage market share estimates keeping regional leadership and global stakeholders informed of developments that may impact portfolio performance.
- Proactively communicates annual sales targets and real-time performance updates to inventory managers to ensure optimal stock levels and on-shelf product availability. Collaborates with cross-functional teams to anticipate demand, address potential shortages, and maintain seamless product distribution.
- Maintain a comprehensive understanding of the portfolio’s reimbursement landscape and lead internal initiatives to address any changes that may impact product performance.
- Provide strategic guidance and support to Sales, Sales Operations, Professional Clinical Services, and Customer Service teams in the implementation of marketing initiatives and sales enablement activities.
- Collaborate closely with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements as needed.
- This position reports to the Director of Product Marketing and will be based in Austin, Texas.
The ideal candidate:
- Possesses strong strategic thinking and can develop and execute go-to-market strategies that drive business growth.
- Excels at cross-functional collaboration, working effectively with sales, sales operations, clinical, communications, and customer service teams to ensure aligned messaging and initiatives.
- Has deep market and customer insights, understanding target audiences, the competitive landscape, and emerging trends.
- Demonstrates excellent communication skills, crafting clear and compelling messaging and content for both internal and external audiences.
- Is highly organized, with strong skills to manage multiple initiatives from concept through launch while meeting deadlines.
- Thrives in a fast-paced environment playing a critical role in the success of products in the market.
- Is self-motivated with a can-do attitude who demonstrates strong attention to detail and consistently delivers high-quality work on time.
Qualifications
- Minimum 5 years’ proven experience in a Product Marketing or Product Management role, preferably within the healthcare or medical device sector.
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Outstanding writing and presentation skills creating persuasive content for internal and external audiences including presentations, sales tools, and marketing collateral.
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Demonstrates the ability to communicate complex concepts clearly and effectively to diverse stakeholders.
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Experience developing and executing go-to-market strategies with demonstrated success in planning, launching, and driving adoption of products in competitive markets.
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Strong understanding of product positioning, messaging, and value propositions with the ability to craft compelling messaging that clearly communicates product benefits and USPs to target audiences.
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Experience conducting market research and competitive analysis using reports to make data-driven decisions by gathering, analyzing, and interpreting market trends and customer insights.
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Comfortable working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities and market conditions.
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Self-motivated, detail-oriented, and organized with the ability to prioritize and juggle multiple projects at once.
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Proven analytical and business management skills (i.e., KPI tracking, data and pricing analysis, reporting).
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Excellent interpersonal skills with a demonstrated ability to collaborate cross-functionally with sales, sales operations, clinical, customer service, and communications teams by facilitating partnership, resolving conflicts, and driving consensus.
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Comfortable with ambiguity and is a quick learner with the ability to solve problems independently with minimal guidance.
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Ability to travel for industry events and field visits, estimated between 8-10 trips per year.
Education
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BA required, MBA preferred
Benefits
Medical
Vision
Dental
Health savings accounts with employer contribution
Flexible spending account options
Company-paid life insurance policy
Paid time off
Company holidays
Floating holidays
100% company-paid short & long-term disability
401k match up to 3.5%
Nearest Major Market: Austin