Product Market Manager

Summary Statement

For more than a century, Ottobock has pursued the mission of helping people living with limb loss or mobility challenges regain or maintain their freedom of movement. We do this through the development of leading prosthetic, orthotic and wheelchair innovation and an unwavering commitment to delivering superior patient care experiences. As a growing healthcare company, we continue to invest in both our people and new service offerings. With more than 10,000 employees worldwide and 1,000 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it.

Duties & Responsibilities

•    Own and drive the end-to-end marketing strategy for one of our flagship product portfolios, shaping positioning, messaging, and product lifecycle plans that accelerate adoption, drive sales, and maximize long-term impact.
•    Deliver high-impact product launches and go-to-market initiatives by leading cross-functional teams, while supporting global launch preparation and coordination as required to ensure successful market introduction.
•    Define and evolve product positioning and messaging, translating complex clinical and technical innovation into clear and compelling value propositions that differentiate Ottobock in a competitive and fast-evolving market. 
•    Analyze portfolio sales performance and leverage data-driven insights from market and competitive analyses to identify growth opportunities and implement strategies that increase utilization and share of wallet.
•    Develop a deep understanding of the portfolio’s reimbursement landscape to shape pricing, implement promotions, and lead internal initiatives to address shifts that impact product performance in the market. 
•    Lead product forecasting by setting sales targets and proactively communicating portfolio plans and performance updates in real-time to anticipate demand, prevent shortages, and ensure seamless product availability. 
•    Develop and execute creative marketing activities, including content creation, newsletter features, internal and external communications, and promotional materials to support both sales initiatives and brand awareness.
•    Serve as the subject-matter expert on the user and buyer journeys, identifying critical decision points and opportunities where marketing can strategically influence outcomes.
•    Enable and inspire the Sales Representatives, Sales Operations, Professional Clinical Services, and Customer Service teams through strategic messaging, impactful training, and sales enablement tools that build confidence, clarity, and consistency in how the portfolio is positioned in the field. 
•    Collaborate closely with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements as needed.

Why This Role Matters

This is a highly visible role with the opportunity to influence portfolio strategy, shape market perception, and directly impact patient outcomes for one of Ottobock’s blockbuster product lines. You’ll work at the intersection of the product management, marketing communications, sales, and clinical teams, turning innovation into real-world impact.

Qualifications

Qualifications 

•    Minimum 5 years’ proven experience in a Product Marketing or Product Management role, preferably within the healthcare or medical device sector. 
•    Outstanding written and presentation skills creating persuasive content for internal and external audiences including presentations, sales tools, and marketing collateral. 
•    Demonstrates the ability to communicate complex concepts clearly and effectively to diverse stakeholders. 
•    Experience developing and executing go-to-market strategies with demonstrated success in planning, launching, and driving adoption of products in competitive markets. 
•    Strong understanding of product positioning, messaging, and value propositions with the ability to craft compelling messaging that clearly communicates product benefits and USPs to target audiences. 
•    Experience conducting market research and competitive analysis using reports to make data-driven decisions by gathering, analyzing, and interpreting market trends and customer insights.
•    Self-motivated, detail-oriented, and organized with the ability to prioritize and juggle multiple projects at once.
•    Proven analytical and business management skills (i.e., KPI tracking, data and pricing analysis, reporting). 
•    Comfortable with ambiguity and is a quick learner with the ability to solve problems independently with minimal guidance. 
•    Ability to travel for industry events and field visits, estimated between 8-10 trips per year. 

Education 
•    BA required, MBA preferred

This Role is For You If:

•    You thrive when owning a portfolio end-to-end, from strategy and positioning to marketing activation and sales enablement, and you enjoy turning ideas into real-world impact.
•    You get energized by collaborating across functions, leading initiatives and project teams, driving change, and building alignment across sales, clinical, operations, and marketing communications teams.
•    You love diving into data and market trends to make strategic decisions, shape product direction, and forecast with confidence.
•    You are a storyteller at heart, able to translate complex clinical and technical innovations into compelling messages that resonate with both internal teams and customers.
•    You flourish in a fast-paced, dynamic environment, balancing multiple priorities, adapting quickly, and delivering high-quality results that move the needle.
•    You are motivated by helping people live better, more independent lives, and see the tangible impact of your work on patients and customers. 

This position reports to the Director of Product Marketing and will be based in Austin, Texas.

Benefits

Medical

Vision

Dental

Health savings accounts with employer contribution

Flexible spending account options

Company-paid life insurance policy

Paid time off

Company holidays

Floating holidays

100% company-paid short & long-term disability

401k match up to 3.5%