Global CRM Manager (d/w/m)


Berlin, DE, 10405

Contact Person:  Nina Strömer
Contact Information:
Job ID:  6278

Summary Statement


As Global CRM Manager, you will actively shape the development of Ottobock's global CRM strategy.

This is a temporary position as part of a parental leave replacement.

Duties & Responsibilities


  • Development and implementation of global CRM plans in close cooperation with the global marketing and sales teams
  • Conceptual development of specific kick-off chains (journeys) and campaigns for different target groups within the marketing cloud stream
  • Definition of the most important key performance indicators (KPIs) for controlling and ongoing optimization of measures
  • Planning and execution of local measures for the acquisition and retention (loyalty) of target groups for relevant core markets
  • Execution of qualification measures for segmentation of target groups and development of personalized offer communication and measures
  • Integration of global campaigns for the dCRM area and subdivision into S, M, XL marketing packages
  • Budget responsibility: planning, responsibility and control of project budgets as well as cost control of measures and projects
  • Tracking of progress and its communication and independent presentation to the team, managers and other employees
  • Managing the service providers and other implementation partners involvedCross-functional exchange and coordination with BI, Sales and internal stakeholders
  • Observing, identifying and analyzing specialist and cross-industry CRM trends and deriving measures and recommendations



  • A degree in business, marketing, or computer science 
  • Several years of professional experience in CRM, app marketing and/or loyalty management
  • Solid experience in working with CRM systems (Salesforce), especially marketing cloud
  • Knowledge of digital marketing and segmentation based on customer data
  • Experience in developing customer loyalty concepts 
  • Ability to work in a dynamic environment, within a matrix structure and in virtual teams
  • Conceptual mindset and persuasiveness
  • Fluent negotiation skills in German and English



  • Flexible working time models and home office option
  • Open corporate culture, regular team events and an exciting international working environment with modern, mobile workstations
  • Individual support and further development at the Ottobock Academy and external training and development programs
  • Company pension scheme and capital-forming benefits, health management offers and many other advantages

Diversity at Ottobock

For us, the focus is on treating each other with respect and enjoying our work. We value diversity and therefore expressly welcome all applications regardless of gender, age, nationality, disability, ethnicity and social origin, religious beliefs or sexual orientation. This includes special consideration for severely disabled individuals with equal suitability.

Your future at Ottobock

Ottobock's products and services in the areas of Prosthetics, NeuroMobility, Patient Care, Exoskeletons developed by 'SUITX by Ottobock' and Business Solutions ensure independence and quality of life when personal mobility is restricted. With over 9,000 employees in almost 60 countries, our company is the world market leader in technical orthopedics.

Your ideas and commitment will inspire your colleagues and staff, and will further the interests of Ottobock. Be part of a dynamic, growing company with flat hierarchies. We offer a richly diverse field of work, individual development opportunities and extensive qualification programs in our Ottobock Academy.

Please only apply via our online career portal at Please quote the Job-ID for the position in question, and also state your earliest starting date and salary requirements. We look forward to receiving your application!